Apple Introduces Final Cut ServerComplete Asset Management & Workflow Automation for Final Cut Studio 2

NAB, LAS VEGAS, April 15 /PRNewswire-FirstCall/ -- Apple(R) today introduced Final Cut(R) Server, a powerful new server application that works seamlessly with Final Cut Studio(R) 2 to provide media asset management and workflow automation for post production and broadcast professionals. A scalable server application that supports workgroups of any size, Final Cut Server includes a cross-platform client that enables content browsing, review and approval from within a studio or over the Internet. Final Cut Server automatically catalogs large collections of assets and enables searching across multiple volumes via an intuitive user interface. Final Cut Server is designed to manage the flow of work, as assets and projects move from producer to editor to artist through the entire production process.

"Final Cut Server's powerful media asset management capabilities simplify managing the thousands of assets that make up a typical edit," said Rob Schoeben, Apple's vice president of Applications Product Marketing. "And Final Cut Server's sophisticated workflow automation tools ensure projects flow smoothly through an organization, enabling everyone to be more productive."

"Apple has done it again--they've taken media asset management, simplified it and made it affordable, and most importantly, it works right out of the box," said Jeffrey Birch, vice president, Engineering, CBS Television Stations.

Final Cut Server automatically catalogs content, generating thumbnails and low resolution clip proxies in the process. Broad search capabilities extend from simple keywords to complex combinations of IPTC, XMP and XML metadata. Final Cut Server can configure a range of highly specific access controls that define user permissions on an asset or project basis.

Final Cut Server includes customizable templates that manage the flow of work typically found in broadcast, post and education environments. Sophisticated watch-and-respond systems can be configured to track the progress of assets, alert editors as projects move through the production pipeline and automatically notify producers by email when a project is ready for evaluation. In addition, location-independent review and approval tools enable clients to view, annotate and approve content from anywhere.

Final Cut Server includes a time-saving shot selection and editing tool that supports drag and drop integration with Final Cut Pro(R) 6 projects. An offline/online workflow enables editors to work with HD proxies in the field on a MacBook(R) Pro. Final Cut Server integrates directly with Compressor 3 for delivery and provides pristine format conversions for publishing to broad- cast television, web, iPod(R), Apple TV(TM), DVD and mobile phones.

Pricing & Availability

Final Cut Server will be available this summer through the Apple Store(R) (http://www.apple.com/), Apple's retail stores and Apple Authorized Resellers for a suggested retail price of $999 (US) for one server and 10 concurrent client licenses, and $1,999 (US) for one server and unlimited client licenses. Full system requirements and more information on Final Cut Server can be found at http://www.apple.com/finalcutserver.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. To- day, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Ap- ple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and will enter the mobile phone market this year with its revolutionary iPhone.

(C) 2007 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, Final Cut, Final Cut Studio, MacBook, iPod, Apple TV, Final Cut Pro and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Inc.

CONTACT: Christine Wilhelmy, +1-408-974-9730, cwilhelmy@apple.com, or
Cameron Craig, +1-408-974-6281, cam@apple.com, both of Apple

Web site: http://www.apple.com/
http://www.apple.com/finalcutserver

Apple Unveils Final Cut Studio 2Major Upgrades of Final Cut Pro, Soundtrack Pro, Motion & Compressor; and Introduces "Color"

NAB, LAS VEGAS, April 15 /PRNewswire-FirstCall/ -- Apple(R) today unveiled Final Cut Studio(R) 2, a significant upgrade to the industry's leading video production suite that delivers new creative tools designed expressly for edi- tors. Final Cut Studio 2 includes Final Cut Pro(R) 6, which introduces Apple's ProRes 422 format for uncompressed HD quality at SD file sizes and support for mixed video formats and frame rates in a single Timeline; Motion 3 featuring an intuitive 3D environment, paint and new behaviors; Soundtrack(R) Pro 2 with dozens of innovative tools for multitrack editing, surround mixing and con- forming sound to picture; Compressor 3 delivering powerful batch encoding for multiple formats with a single click; and DVD Studio Pro 4.2 for SD and HD DVD authoring. Final Cut Studio 2 also introduces "Color," a professional color grading and finishing application for ensuring consistent color and creating signature looks.

"Final Cut Studio 2 was specifically designed to enable the rapidly grow- ing community of over 800,000 Final Cut editors worldwide to animate, mix, grade and deliver their work as a natural extension of the editorial process," said Rob Schoeben, Apple's vice president of Applications Product Marketing. "Final Cut Studio 2 is the most powerful production suite on the planet."

At the core of Final Cut Studio 2 is Final Cut Pro 6, the latest version of Apple's Emmy award-winning editing software which includes a new Open For- mat Timeline that lets editors mix and match virtually any video format and frame-rate in a single Timeline without transcoding. ProRes 422, a new full raster, 10-bit 4:2:2 post production format produces stunning HD quality at SD file sizes, making it ideal for working efficiently across a SAN or on a MacBook(R) Pro in the field. Companies including Panasonic, Sony and RED are embracing ProRes 422 as they continue to innovate on the next generation of cameras. Final Cut Pro 6 also includes optical flow based SmoothCam technology to remove unwanted or jarring camera movement with simple, easy-to-use tools. Deep integration with Motion includes the ability to edit Motion templates with video drop zones and editable text fields directly in Final Cut Pro.

New to Final Cut Studio is Color, which puts a logical task-based color grading and finishing workflow in the hands of every Final Cut Pro editor. The primaries in Color include advanced color correction tools such as gamma, lift and gain adjustments, as well as custom R, G, B and luma curves, and the sec- ondaries provide the ability to isolate specific areas of an image with soft- edged mattes and custom-shaped vignettes, which can be tracked with ease. Pro- fessional scopes provide precise monitoring of chrominance and luminance val- ues via waveforms, histograms and new 3D scopes. Color includes over 20 signa- ture looks which can be customized to create a unique mood for any given pro- ject, and offers a seamless roundtrip workflow where projects can be sent from Final Cut Pro 6 directly to Color for grading, finishing and final rendering with 32-bit float 4:4:4 image processing.

Motion 3, the latest version of Apple's groundbreaking motion graphics software, takes all the familiar Motion tools and extends them to a 3D envi- ronment. New camera behaviors add depth and realism with drag-and-drop sim- plicity. Vector based paint tools allow editors to easily create brushes with color, particles, video or pictures. A simple, yet highly precise match moving tool automatically maps any image or effect to the path of any other object. New retiming behaviors enable editors to slip and slide retiming effects on the Timeline without keyframes, while new audio behaviors allow users to eas- ily create animations that respond to soundtrack volume and frequency. Motion 3 includes over 1500 new design elements including professional stock imagery, beautifully animated line drawings and stunning vector artwork.

Soundtrack Pro 2, a brand new version of the audio editing application in Final Cut Studio 2, features powerful new multitrack editing and recording tools in a streamlined interface that simplifies every aspect of the audio post production process. Soundtrack Pro 2 introduces a breakthrough heads up spotting display that lets editors precisely align effects and dialog with picture. Advanced take management tools enable editors to quickly combine pieces of the best takes to craft seamless performances. Stereo and surround mixing tools enable users to create 5.1 and stereo mixes in the same project, saving time and eliminating costly errors. Editors can work with a royalty- free library of over 5,000 professionally produced foley and sound effects, including over 1,000 surround sound effects and evocative multi-channel music tracks. A powerful new Conform tool enables users to synchronize and track changes between picture and sound editorial.

Compressor 3, the latest version of Apple's industrial strength encoding tool, comes with a new streamlined interface and simplified workflows that make encoding and delivering in multiple formats easier and more efficient than ever. Powerful batch processing and job chaining capabilities enable edi- tors to create pristine quality output for a wide range of delivery formats with a single click. Compressor 3 extends support for industry-standard codecs such as MPEG-2 and H.264 to include new drag-and-drop presets for delivery to broadcast television, web, iPod, Apple TV(TM), DVD and mobile phones. Dynamic filters applied during pre-processing now support timecode overlays, au- dio/video fade in and out, and animated watermarks that can be applied di- rectly from Motion projects.

Apple today also introduced Final Cut(R) Server, a powerful new server ap- plication that works seamlessly with Final Cut Studio 2 to provide media asset management and workflow automation for post production and broadcast profes- sionals.

Pricing & Availability

Final Cut Studio 2 will be available in May through the Apple Store(R) (http://www.apple.com/), Apple's retail stores and Apple Authorized Resellers for a suggested retail price of $1,299 (US). Registered users of the current version of Final Cut Studio can upgrade for $499 (US) and registered users from any previous version of Final Cut Pro can upgrade for $699 (US). Full system requirements and more information on Final Cut Studio 2 can be found at http://www.apple.com/finalcutstudio.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. To- day, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Ap- ple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and will enter the mobile phone market this year with its revolutionary iPhone.

Apple, the Apple logo, Mac, Mac OS, Macintosh, Final Cut Studio, Final Cut Pro, MacBook, Soundtrack, Apple TV, Final Cut and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respec- tive owners.

Apple Inc.

CONTACT: Christine Wilhelmy, +1-408-974-9730, cwilhelmy@apple.com, or
Cameron Craig, +1-408-974-6281, cam@apple.com, both of Apple Inc.

Web site: http://www.apple.com/
http://www.apple.com/finalcutstudio

Traffic.com and the Associated Press Announce New Ad NetworkAgreement unites leading ad inventory specialist and broadcasters across the U.S.

WAYNE, Pa., April 15 /PRNewswire-FirstCall/ -- Traffic.com, a NAVTEQ company and the leading provider of personalized traffic information for drivers coast-to-coast, today announced a multi-year advertising representation agreement with the broadcast division of The Associated Press (AP), the world's largest newsgathering organization. The agreement provides Traffic.com with AP ten second advertising inventory for radio and television stations across the U.S.

Traffic.com is using this inventory to create an AP Advertising Network that enables advertisers to be featured adjacent to news and information programming. The AP Advertising Network will feature ten second commercial messages available through Traffic.com. The addition of the AP radio station inventory extends Traffic.com radio advertisers' reach to 750 radio stations across the U.S. in 103 Designated Market Areas (DMAs) covering 94 percent of the U.S. population. Television reach will cover stations providing advertisers with 93 percent of the U.S. population.

With the valuable addition of the AP Network, Traffic.com extends its ability to provide advertisers with a unique, multi-platform location-based advertising offering. Traffic.com offers advertisers the ability to purchase targeted multi-platform media inventory from one source across television, radio, online and mobile location advertising platforms.

"AP is excited to be working with Traffic.com," said Jim Williams, Senior Vice President of Global Broadcast for the Associated Press. "The combination of AP and Traffic.com inventories will enable Traffic.com to create unique multi-platform packages to meet specific advertiser needs. Providing inventory to AP as compensation for a license to use AP multimedia news service is successfully meeting a need for many of our radio and television customers."

"As a recognized leader in traffic news services, we were a natural choice for AP which is broadly recognized as a leading global news source," said Christopher Rothey, VP Traffic Media Marketing and Sales for NAVTEQ. "The signing of this multi-year agreement with the AP Advertising Network offers our advertisers the high quality and extensive breadth of AP broadcast inventory and positions Traffic.com advertising sales as unique in the industry with one of the most comprehensive, multi-platform location advertising platforms available."

Traffic.com(R) advertising delivered across television and radio platforms offer compelling, active viewing and listening content with which to deliver broadcast messages. Traffic.com online, mobile and voice advertising platforms offer advertisers the opportunity to maximize their television and radio reach with targeted online banners, personalized alert sponsorships, rich media and video advertising. With day-part, hyper-local, and behavioral targeting capabilities, the audience can be targeted based on advertiser objectives. The Traffic.com broadcast, online, and mobile demographics primarily consist of affluent, tech-savvy male and female professionals, aged 25-54, who are connected and on-the-go.

Traffic.com and AP will be exhibiting at the National Association for Broadcasters conference in Las Vegas, April 16-19, 2007. Traffic.com will be demonstrating its multi-platform broadcast, online, and mobile solutions platforms in booth #C8120. AP will be located at the Renaissance Hotel (Five Spot Room) and at RTNDA Booth # 222 through Wednesday.

About The Associated Press

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP.

About Traffic.com

Traffic.com is a leading provider of personalized traffic information for drivers coast-to-coast. Through the industry's most advanced data collection infrastructure, Traffic.com provides comprehensive coverage to 50 Designated Market Areas (DMAs) encompassing 83 of the most traffic congested U.S. cities. Traffic.com(R) solutions include predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times. Customers include broadcast media, interactive, portable navigation, data services businesses and government agencies, and solutions are delivered via radio, television, Web, wireless device, and in-vehicle navigation systems. Traffic.com's unique multi-platform distribution network creates unique, powerful branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day.

The Traffic.com logo and Traffic.com are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) 2007 Traffic.com, Inc.

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,850 employees located in 144 offices and 24 traffic operation centers in 27 countries.

NAVTEQ is a trademark in the U.S. and other countries. (C) 2007 NAVTEQ. All rights reserved.

This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates" or words of similar meaning. The statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under "Item 1A. Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2006, as filed with the Securities and Exchange Commission.

Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO )

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com NAVTEQ

CONTACT: Jennifer Schuh of NAVTEQ, +1-312-894-3913,
jennifer.schuh@navteq.com; Bob Richter for NAVTEQ, +1-212-802-8588,
bob@richtermedia.com; Roger Lockhart of AP Global Broadcast, +1-202-736-1145,
rlockhart@ap.org

Web site: http://www.navteq.com/

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