MediaTek MT7118, the Best SoC Choice for the Most Cost Effective WiMAX + GSM Dual Mode Handsets and Embedded Devices

HSINCHU, Taiwan, June 1 /PRNewswire/ --

MediaTek (Taiwan Stock Exchange: 2454), a worldwide leader in wireless and consumer electronics SoCs today announces a new WiMAX Forum Wave2 chip, MT7118 for USB dongles, handsets, and other embedded devices. Announced at the same time is a prototype of low cost WiMAX and GSM EDGE dual mode phone, produced by a MediaTek handset partner. This is the first WiMAX phone design supported by a leading cellular chip vendor. This design is based on MediaTek WiMAX chip and world leading MediaTek EDGE baseband processor.

CT Chuang, Vice President of MediaTek, said "MediaTek is not only a chip company, but a leader clearly setting its marks as the best WiMAX SoC solution provider. Our expertise in systems is vital to the success of WiMAX. The latest WiMAX SoC and integrated GSM+WiMAX dual mode handsets are only the beginning of our plan to integrate more wireless technology with future electronics." He added "WiMAX industry needs a chip company that possesses the breadth and depth of technology and experience of diverse platforms."

This is one of the most cost optimized WiMAX handsets in the market today It enables voice over EDGE network and voice/data over WiMAX network, while the USB port of the phone can be used for data connectivity with laptops. It also features a 2.8 inch touch screen and 5M pixel camera. The VoIP engine inside the phone has gone through stringent IOT and field trials for over 4 years, making it the most trusted and risk free dual-mode handset. MediaTek brings its expertise in GSM and software directly into the handset and put together a turnkey solution for operators.

With BOM of less than US$100, this is a truly cost effective solution, without compromising quality and performance, which is essential to enable mobile WiMAX applications in emerging markets.

Mike Roberts, principal analyst at Informa Telecoms & Media said, "WiMAX needs more high-quality, low-cost devices, and MediaTek's solutions will help enable them, given its track record as a leading mobile chipset vendor. The dual-mode phone based on MediaTek chips should build momentum for WiMAX in key emerging markets, given the device's combination of WiMAX for high-speed broadband and GSM/EDGE for ubiquitous voice and data services."

This dual mode phone is announced together with MediaTek MT7110 series WiMAX chips, which have already been chosen by Green Packet Berhad (Greenpacket), a Malaysian KLSE main board listed international technology company. Senior vice president of Greenpacket, James Wang expressed that "MediaTek MT7110 series of SoC deliver 2x2 uplink and downlink MIMO, transmit switch diversity, and Beamforming, which will provide the most optimized radio performance to our customers. We are glad to be an alpha customer of MediaTek's 2nd generation WiMAX SoC. We enjoy working with MediaTek because they are the only WiMAX vendor that can provide not only silicon, but also WiMAX software solutions for CPE, USB dongles, handsets, and other consumer electronics. MediaTek WiMAX roadmap aligns with our rollout from fixed, nomadic to full mobility."

MT7110 series are WiMAX Forum wave2 compliance chips. They support 2.3-2.7GHz and 3.3-3.8GHz. MT7119, in a 1.5x1.5cm small package allows 2-port Ethernet, 4-port VoIP. MT7117 is a smaller chip for data-only or data with one-port VoIP in an even smaller board. MT7118 with it patented power saving designs, is perfect for modules, handsets, and other mobile devices.

Samples and pricing of MT7110 series and reference designs are available upon request.

About MediaTek Inc.

MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. Founded in 1997, MediaTek is headquartered in Taiwan and has sales and research subsidiaries in Mainland China, Singapore, India, U.S. , Japan, Korea, Ireland, Denmark and England. For more information, please visit MediaTek's website at http://www.mediatek.com

Contact: Sharon Lo Tel: +886-3-567-0766 # 21435 Email: sharon.lo@mediatek.com

MediaTek Inc.

Sharon Lo, +886-3-567-0766 ext. 21435, sharon.lo@mediatek.com

Autonomy Unveils World's First Meaning Based Rich Media Management SolutionVirage MediaBin7 Automatically Retrieves, Analyzes, and Processes Audio, Video and Graphic Content

HENRY STEWART DIGITAL ASSET MANAGEMENT SYMPOSIUM, NEW YORK, June 1 /PRNewswire-FirstCall/ -- Autonomy Corporation plc , a global leader in infrastructure software for the enterprise today unveiled the world's first and only meaning-based rich media management solution, Virage MediaBin 7. This unique product is loaded with several enhancements designed to boost ease-of-use, efficiency and productivity. Virage MediaBin7 revolutionizes Rich Media Management by deriving an understanding of audio, video and images and eliminating costly and inefficient manual tagging thus enabling organizations to automate rich media management like never before and drive genuine ROI. Its industry-leading transformation engine boasts granular control of rich media assets, empowering organizations to maximize the value of their audio, video and graphic content for re-use and repurposing, accelerate time to market, help ensure compliance, and improve communications across all channels on the fly. Media professionals, content creators, marketers, brand managers and graphics teams can now benefit from secure access to all digital media files to drive incremental value as they self-service their rich media requirements.

"Legacy solutions fall short when faced with the task of managing the continuous proliferation of unstructured information and rich media," said Mukul Krishna, Global Director, Digital Media Practice, at Frost & Sullivan. "Organizations across verticals need a more intelligent process for managing and delivering content to internal and external stakeholders such as employees, partners, customers and broadcast audiences. Barely a handful of vendors today provide intelligent management solutions and Autonomy's 'content in context' approach offers a very compelling solution for businesses looking to capitalize on their rich media assets. The company's platform is comprehensive and differentiated by its ability to understand the meaning of information - spanning all manner of digital assets including video. It provides marketers, media professionals, brand managers, and advertisers with a powerful, easy-to-use solution to create more engaging customer and brand experiences."

By deriving meaning from rich media files, Autonomy's Deep Video Indexing technology delves deep within the video file rather than relying on human-defined metatags, extracting a highly detailed set of meta-data which is automatically created during the ingest process. Users benefit from instant, self-service access to a full-featured central library of current, approved digital content. Media professionals and marketers can search rich media files to find relevant content with pinpoint accuracy benefiting from next-generation features such as full transcripts of audio streams, On-screen Character Recognition (OCR), keyframes, facial recognition and speaker identification.

"Rich media is an essential, high-impact and strategic form of business information that needs to be leveraged for maximum commercial value including brand optimisation, entertainment, social networking, and compliance purposes," said Marc Geall, CEO of Autonomy Virage. "With this release of Virage MediaBin 7, Autonomy reaffirms its commitment to the Rich Media Management market. From the intense video requirements of broadcast networks to the wide range of format support required by corporate marketing organizations, Autonomy Virage provides the most comprehensive and advanced set of solutions to meet and exceed even the most discerning expectations."

Autonomy Virage MediaBin7 is based on Autonomy's unique ability to automatically understand the meaning, analyze, and act on all forms of information, and opens up several compelling and transformative capabilities for marketers and media professionals:

- A Unified Platform The industry's first end-to-end rich management solution streamlines the creation, management, delivery and archiving of all rich media content - Meaning Based Video and Audio Analytics A powerful set of tools for conceptual analysis, hyperlinking to related content, content summaries, profiling, and categorization, as well as fully automated speech-to-text processing - Transcode On the Fly Allows for real-time asset transformations and transcoding, avoiding the undesirable and cumbersome task of storing all potential formats of a video or image - Easy to use, seamless integrated workflow Extensive, yet simple, "drag-and-drop" capabilities manage the workflow associated with the ingestion, retrieval, emailing, routing, reviewing, notification, approving and deployment of all assets - All-new Rich Internet Application user experience A visually productive user environment presented within a standard web browser

Virage MediaBin 7 is available now. Please visit http://www.autonomy.com/VMB7 to find out more.

About Autonomy

Autonomy Corporation plc , a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. It was recently ranked by IDC as the clear leader in enterprise search revenues, with market share nearly double that of its nearest competitor. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.

Autonomy's customer base is comprised of more than 20,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestle, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit http://www.autonomy.com/ to find out more.

Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.

Autonomy Editorial Contacts: Assia Svinarova Autonomy (UK) +44-1223-448000 assias@autonomy.com David Vindel The Red Consultancy +44(0)207-025-6529 david.vindel@redconsultancy.com Edward Bridges Financial Dynamics (UK) +44(0)207-831-3113 edward.bridges@fd.com Ian Bain The Red Consultancy (US) +1-415-618-8806 ian.bain@redconsultancy.com

Autonomy Corporation plc

CONTACT: Autonomy Editorial Contacts: Assia Svinarova, Autonomy (UK),
+44-1223-448000, assias@autonomy.com; David Vindel, The Red Consultancy,
+44(0)207-025-6529, david.vindel@redconsultancy.com; Edward Bridges,
Financial Dynamics (UK), +44(0)207-831-3113, edward.bridges@fd.com; Ian Bain,
The Red Consultancy (US), +1-415-618-8806, ian.bain@redconsultancy.com

MediaTek MT7118, le meilleur choix SoC pour le WiMAX le plus rentable + Combiné bi-mode GSM et dispositifs intégrés

HSINCHU, Taïwan, June 1 /PRNewswire/ --

MediaTek (Bourse de Taïwan : 2454), leader mondial en matière de produits électroniques sans fil et de consommation, annonce aujourd'hui une nouvelle puce WiMAX Forum Wave2, la MT7118 pour clés USB, combinés, et autres dispositifs intégrés. La société a annoncé, par la même occasion, un prototype économique de téléphone bi-mode WiMAX et GSM EDGE, conçu par un partenaire de combinés téléphoniques de MediaTek. Ce modèle est le premier téléphone WiMax soutenu par un grand leader de puces cellulaires. Il est conçu à partir d'une puce MediaTek WiMAX et du plus important processeur de bande de base au monde, MediaTek EDGE.

Selon CT Chuang, vice-président de MediaTek, << MediaTek est non seulement une société, mais aussi un leader qui fait nettement sa marque en tant que meilleur fournisseur de solutions SoC WiMAX. Notre expertise dans les systèmes est essentielle au succès de WiMAX. Les derniers SoC WiMAX et les combinés bi-mode intégrés GSM+WiMAX ne sont que le commencement de notre plan qui vise à incorporer davantage de technologies sans-fil dans les appareils électroniques futurs >>. Il a ajouté, << L'industrie WiMAX a besoin d'une entreprise de puces qui possède l'étendue et la profondeur de la technologie et l'expérience de diverses plate-formes >>.

Ce combiné compte parmi les combinés WiMAX les plus rentables sur le marché actuel. Il permet l'usage de voix sur le réseau EDGE et celui de voix/données sur le réseau WiMAX, et le port USB du téléphone peut servir à des fins de connectivité de données avec des ordinateurs portatifs. Il est également muni d'un écran tactile de 2,8 pouces et d'une caméra de 5 M pixels. Le dispositif VoIP placé à l'intérieur du téléphone a fait l'objet d'essais IOT et sur le terrain rigoureux pendant plus de 4 ans, ce qui fait de lui le combiné bi-mode le plus fiable et comportant le moins de risques. MediaTek apporte son expertise en GSM et en logiciels directement à la conception de combinés et propose une solution clé en main pour les exploitants.

Avec une nomenclature de moins de 100 USD, le combiné WiMAX est une solution véritablement économique qui ne compromet pas la qualité ni le rendement, ce qui est essentiel pour l'implantation des applications mobiles WiMAX sur les marchés émergents.

Selon Mike Roberts, analyste principal chez Informa Telecoms & Media, << WiMAX a besoin de plus de dispositifs de haute qualité et à prix abordables, et les solutions MediaTek permettront de les mettre au point, grâce à l'historique de la société en tant que fournisseur de premier plan de jeux de puces pour mobiles. Le téléphone bi-mode à puces MediaTek devrait propulser WiMAX sur les marchés émergents clés, étant donnée sa combinaison WiMAX pour une grande vitesse à large bande avec GSM/EDGE pour la voix et les services de données universels >>.

Ce téléphone bi-mode est annoncé avec la série de puces WiMAX de MédiaTek MT7110, déjà choisie par Green Packet Berhad (Greenpacket), une société malaysienne internationale de technologie de cartes mères cotée à la bourse de Kuala Lumpur (KLSE). Selon le premier vice-président de Greenpacket, James Wang, << la série de SoC MediaTek MT7110 offre des liens ascendants 2 X 2 et des liens descendants MIMO et transmet une diversité de permutateurs, et une formation de faisceaux qui fourniront la performance radio la plus optimale à notre clientèle. Nous sommes fiers d'être un client alpha de la seconde génération de SoC WiMAX de MediaTek. Nous aimons travailler avec MediaTek car ils sont les seuls fournisseurs WiMAX à fournir non seulement du silicium, mais aussi des solutions de logiciels WiMAX pour les CPE, les clés USB, les combinés, et autres appareils électroniques. Le calendrier de lancement de MediaTek WiMAX s'ajuste à notre déploiement, qu'il soit fixe, nomade, ou complètement mobile >>.

La série MT7110 est une série de puces conformes au label WiMAX Forum Wave2. Ils ont une capacité de 2,3 à 2,7 GHz et de 3,3 à 3,8 GHz. MT7119, en petit format de 1,5 x 1,5 cm, accueille 2 ports Ethernet, 4 ports VoIP. La MT7117 est une puce plus petite, conçue pour une fonctionnalité VoIP avec données uniquement ou avec données à un port qui tient sur une carte encore plus petite. MT7118, avec sa conception brevetée d'économie d'énergie, convient parfaitement aux modules, aux combinés, et autres appareils sans fil.

Des échantillons et la liste des prix de la série MT7110 et des modèles de références sont disponibles sur demande.

À propos de MediaTek Inc.

MediaTek Inc. est une société de premier plan non fabricante de semi-conducteurs destinés aux communications sans fil et aux solutions multimédias numériques. Fondée en 1997, MediaTek est basée à Taïwan et possède des filiales de vente et de recherche en Chine continentale, à Singapour, en Inde, aux États-Unis, au Japon, en Corée, en Irlande, au Danemark et en Angleterre. Pour plus de renseignements, veuillez consulter le site Web de MediaTek à l'adresse http://www.mediatek.com

Contact : Sharon Lo Tél. : +886-3-567-0766, poste 21435 E-mail : sharon.lo@mediatek.com

MediaTek Inc.

Sharon Lo, +886-3-567-0766, poste 21435, sharon.lo@mediatek.com

MediaTek MT7118, the Best SoC Choice for the Most Cost Effective WiMAX + GSM Dual Mode Handsets and Embedded Devices

HSINCHU, Taiwan, June 1 /PRNewswire-Asia/ -- MediaTek (Taiwan Stock Exchange: 2454), a worldwide leader in wireless and consumer electronics SoCs today announces a new WiMAX Forum Wave2 chip, MT7118 for USB dongles, handsets, and other embedded devices. Announced at the same time is a prototype of low cost WiMAX and GSM EDGE dual mode phone, produced by a MediaTek handset partner. This is the first WiMAX phone design supported by a leading cellular chip vendor. This design is based on MediaTek WiMAX chip and world leading MediaTek EDGE baseband processor.

CT Chuang, Vice President of MediaTek, said "MediaTek is not only a chip company, but a leader clearly setting its marks as the best WiMAX SoC solution provider. Our expertise in systems is vital to the success of WiMAX. The latest WiMAX SoC and integrated GSM+WiMAX dual mode handsets are only the beginning of our plan to integrate more wireless technology with future electronics." He added "WiMAX industry needs a chip company that possesses the breadth and depth of technology and experience of diverse platforms."

This is one of the most cost optimized WiMAX handsets in the market today It enables voice over EDGE network and voice/data over WiMAX network, while the USB port of the phone can be used for data connectivity with laptops. It also features a 2.8 inch touch screen and 5M pixel camera. The VoIP engine inside the phone has gone through stringent IOT and field trials for over 4 years, making it the most trusted and risk free dual-mode handset. MediaTek brings its expertise in GSM and software directly into the handset and put together a turnkey solution for operators.

With BOM of less than US$100, this is a truly cost effective solution, without compromising quality and performance, which is essential to enable mobile WiMAX applications in emerging markets.

Mike Roberts, principal analyst at Informa Telecoms & Media said, "WiMAX needs more high-quality, low-cost devices, and MediaTek's solutions will help enable them, given its track record as a leading mobile chipset vendor. The dual-mode phone based on MediaTek chips should build momentum for WiMAX in key emerging markets, given the device's combination of WiMAX for high-speed broadband and GSM/EDGE for ubiquitous voice and data services."

This dual mode phone is announced together with MediaTek MT7110 series WiMAX chips, which have already been chosen by Green Packet Berhad (Greenpacket), a Malaysian KLSE main board listed international technology company. Senior vice president of Greenpacket, James Wang expressed that "MediaTek MT7110 series of SoC deliver 2x2 uplink and downlink MIMO, transmit switch diversity, and Beamforming, which will provide the most optimized radio performance to our customers. We are glad to be an alpha customer of MediaTek's 2nd generation WiMAX SoC. We enjoy working with MediaTek because they are the only WiMAX vendor that can provide not only silicon, but also WiMAX software solutions for CPE, USB dongles, handsets, and other consumer electronics. MediaTek WiMAX roadmap aligns with our rollout from fixed, nomadic to full mobility."

MT7110 series are WiMAX Forum wave2 compliance chips. They support 2.3- 2.7GHz and 3.3-3.8GHz. MT7119, in a 1.5x1.5cm small package allows 2-port Ethernet, 4-port VoIP. MT7117 is a smaller chip for data-only or data with one-port VoIP in an even smaller board. MT7118 with it patented power saving designs, is perfect for modules, handsets, and other mobile devices.

Samples and pricing of MT7110 series and reference designs are available upon request.

About MediaTek Inc.

MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. Founded in 1997, MediaTek is headquartered in Taiwan and has sales and research subsidiaries in Mainland China, Singapore, India, U.S. , Japan, Korea, Ireland, Denmark and England. For more information, please visit MediaTek's website at http://www.mediatek.com/

Contact: Sharon Lo Tel: +886-3-567-0766 # 21435 Email: sharon.lo@mediatek.com

MediaTek Inc.

CONTACT: Sharon Lo, +886-3-567-0766 ext. 21435, sharon.lo@mediatek.com

Web Site: http://www.mediatek.com/

MediaTek Introduced MT7110 Series WiMAX SoC -- the Highest Integrated WiMAX Chips for CPEs, Handsets, and other Mobile Devices

HSINCHU, Taiwan, June 1 /PRNewswire-Asia/ -- MediaTek (Taiwan Stock Exchange: 2454), a worldwide leader in wireless and consumer electronics SoCs today announces three second generation IEEE 802.16e WiMAX chips. MT7110 series are fully compliant with, and provide more features and performance than WiMAX Forum Wave2 specifications. These chips are intended to revolutionalize the market and take the industry to the next level of mass market adoption.

Of the three high performance chips, MT7117/7119 are designed for WiMAX CPE, and MT7118 for handsets, USB dongles, and embedded devices.

All three are featured with two transmitters and two receivers with support for uplink and downlink MIMO and Beamforming with sounding.

MT7118 is intended to address the need of embedded devices for low power with its patented power saving technology. It also supports diskless auto- installation for laptop USB dongles.

On the other hand, MT7117/7119 aim for high performance and cost effective CPE applications. MT7117 integrates an Ethernet PHY, and DSP to support a single VoIP port. MT7119 has an integrated Ethernet switch and PHYs, and support 4 ports of VoIP. Both chips are featured with two tightly integrated dual-core processors with well-architected system and memory buses, optimized for performance. "MT7117/7119 deliver higher networking and VoIP throughput while consuming less power than competing solutions. We are proud to introduce these two WiMAX SoC that are clearly leading in performance and integration. Customers will be able to build cost effective CPEs that exceed the requirements from WiMAX operators," said CT Chuang, Vice President of MediaTek.

Other hardware features of MT7119 include PCI and USB interfaces for WiFi and other co-processors. MT7119 is targeted for sub US$80 of fully-featured IAD devices and MT7117 is for sub US$50 simple CPE.

Separately, MediaTek provides free of charge, voice DSP and full SIP protocol stack. Other software components included in the software package are TR-069, SNMP, OMA-DM, FOTA, connection managers, which are all available to partners and customers.

It's because of the impressive level of integration and performance that Packet One Networks (Malaysia) Sdn Bhd or "P1"based its CPE on MediaTek's first and second generation chips. P1 is a subsidiary of Green Packet Berhad (Greenpacket), a KLSE main board listed international technology company. P1 is the first in Malaysia and the Asia Pacific to commercially roll out on a large scale 802.16e 2.3 GHz WiMAX in 2008. Greenpacket Group MD and CEO, CC Puan stated "MediaTek's highly integrated WiMAX SoC enables WiFi and VoIP, and comes in a very compact and high performance design. Their prompt responses to our requests for new and customized features have supported P1 in its goal to deploy at rapid speed."

The MT7110 series are based on the first generation chips that have gone through rigorous IOT testing and field trials. Operators want to use only field proven silicon and solutions. MT7110 series offer not only performance, but track record of success in operators' networks.

Samples and pricing are available upon request. MT7117 and 7119 are available in both commercial and industrial temp packages for extreme outdoor environment.

About MediaTek Inc.

MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. Founded in 1997, MediaTek is headquartered in Taiwan and has sales and research subsidiaries in Mainland China, Singapore, India, U.S., Japan, Korea, Ireland, Denmark and England. For more information, please visit MediaTek's website at http://www.mediatek.com/ .

Contact: Sharon Lo Tel: +886-3-567-0766 # 21435 Email: sharon.lo@mediatek.com

MediaTek Inc.

CONTACT: Sharon Lo, +886-3-567-0766 ext. 21435, sharon.lo@mediatek.com

Web Site: http://www.mediatek.com/

comScore Announces Media Metrix 360: The Next Generation of Global Digital Audience Measurement

RESTON, Virginia, June 1 /PRNewswire/ --

- Revolutionary 'Panel-Centric Hybrid' Solution Bridges Panel-Based and Web Site Server-Based Measurement

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced the introduction of Media Metrix 360, a 'panel-centric hybrid' solution to digital audience measurement. The new approach combines person-level measurement from comScore's proprietary 2 million person global panel with Web site server metrics in order to account for 100 percent of a Web site's audience. The new service will reconcile traffic metrics reported from client server-side and ad server data, with fully consistent, hybrid audience measures that can be used for improved planning of online media campaigns, and for evaluating the delivery of those campaigns at an unprecedented level of audience completeness and granularity.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

"comScore Media Metrix 360 represents an innovative and elegant measurement solution to the increasingly complex digital media landscape," said Dr. Magid Abraham, comScore President and CEO. "The past few years have seen the rise of global Internet markets, the emergence of new distribution platforms, and a substantial increase in media fragmentation and niche audiences. Through comScore's 'panel-centric hybrid' approach to audience measurement, we are able to combine the best of both worlds of panel and server-side measurement to bring the industry a comprehensive accounting of the complete digital media universe. Furthermore, this new approach will effectively reconcile panel and server-based measurement and provide unified numbers that are fully consistent with the ad server counts used for advertising payments. In this sense, Media Metrix 360 represents the Web's first true measurement 'currency.' The Internet industry can depend on comScore to consistently innovate and improve its services to meet the industry's needs, and we will continue to work cooperatively and transparently with various industry organizations to enable our clients to maximize the bottom-line benefit of our innovations."

Media Metrix 360 will initially be implemented with July 2009 data for Canada and the U.S. that will be published in August 2009. These countries will be followed by the U.K., where August 2009 data will be published in September 2009. The new service will be introduced into other countries beginning in Q4 2009.

"Universe Report" Provides Comprehensive Audience Reporting

A newly developed comScore "universe report" will provide visibility into the entire universe of Internet usage, including access of Web sites from mobile devices and computers outside of home and work (i.e. Internet cafes, schools, libraries, and other non-private locations). Users at these locations can account for a significant percentage of total Web site traffic, ranging from 10 percent to more than 50 percent, depending on the particular market and country. comScore's "universe report" will supplement the traditional home and work universe data provided by comScore's existing Media Metrix service with server-side data to account for a site's complete usage.

Media Metrix 360 will also enable Web site-level reporting at a significantly more granular level of detail. This feature is important to many clients as the Internet becomes increasingly fragmented and marketers' ability to reach and aggregate niche audiences grows in importance.

Media Metrix 360 to Reconcile Panel vs. Server-Based Metrics

The new service will eliminate the long-standing confusion about the differences between internal client metrics and the publicly reported third-party audience estimates. comScore has developed a proprietary methodology to combine stand-alone panel and server-side metrics to calculate audience reach in a manner that is not effected by distortions such as cookie deletion, cookie rejection and non-user requested traffic.

The new comScore methodology will continue to segment audiences by demographics, geo-demographics, and more than one thousand audience segmentation variables invaluable to planning and targeting online media campaigns. It will also preserve critical audience analytics tools, including reach and frequency and custom unduplicated reach calculations on the fly.

Industry Participation Critical to Development of Hybrid Approach

comScore's introduction of Media Metrix 360 represents the culmination of more than a year of working with clients to develop and implement comScore's panel-centric hybrid methodology. This approach has already been implemented successfully in comScore's Video Metrix service. comScore's Canadian Research Advisory Council, a 15-member consortium of clients in Canada, has also been especially important to the development of the new methodology for Web reporting.

"A culture of transparency and data integrity is necessary in our industry," said Sharon Flynn of Astral Television Networks and chair of comScore's Canadian Research Advisory Council. "Astral is proud of our collaboration with Canada's leading media companies and comScore to help provide this groundbreaking solution."

"This is a significant advancement in the science of online audience measurement...an historic moment," said Tomer Strolight, President of Torstar Digital, a leading Canadian media company and owner of Toronto Star, Canada's largest newspaper. "We applaud comScore for undertaking this groundbreaking step. Their willingness to work with the industry in an open fashion has resulted in the beginning of a new chapter in audience measurement history. We view it as a turning point."

Web Properties Can Use comScore Direct to Implement Hybrid Measurement

comScore clients can choose to implement hybrid measurement for their own sites by embedding beacon calls on user-requested content. comScore has built a massive infrastructure to handle billions of beacon requests, partnering with Akamai to use their Web Application Acceleration Solutions and deliver industry-leading response times.

Clients interested in implementing hybrid measurement should visit the comScore Direct self-service interface at http://direct.comscore.com

comScore Clients Show Strong Support for Media Metrix 360

"As one of its first participants, Federated Media is firmly in support of comScore's Media Metrix 360 measurement initiative," said John Battelle, chairman of Federated Media. "This new hybrid approach represents a critically important evolution in online audience measurement, especially for publishers and content networks, by better accounting for niche audiences, distributed content and the mobile environment. We view it as an important leap forward for the industry."

"With the rapid evolution of digital media, accurate measurement of multiplatform content has become increasingly complex," said John Sollecito, VP Digital Media Research, MTV Networks. "comScore is helping answer the industry's call by providing a comprehensive audience measurement solution that will enable publishers to account for all the places their content is consumed in the digital environment."

"comScore's panel centric-hybrid approach will increase quality, reliability and trust of all online metrics," said Judit Nagy, VP Market Research, MySpace. "The new methodology will capture multi-location based online activities, and will have the ability to track the ever evolving Social 'Net. comScore is taking Internet measurement to the next level, if not to the highest sophistication level, ever, and delivers on the long awaited mantra 'Internet is the most measurable media.'"

"Marketers and agencies are seeking more investment accountability, smarter aggregation and multi-dimensional data that provides more holistic purview of online customer behaviors," said Kate Sirkin, EVP, Global Director of Research, Starcom MediaVest. "Starcom MediaVest applauds comScore for driving tangible, progressive advancements in the growing and needed field of digital audience measurement."

"Given the remarkable growth and influence that the U.S. Hispanic consumer represents for marketers, Terra welcomes comScore's continued efforts to improve the study of the market," said Jim McCabe, Vice President, Sales, Terra USA. "As more and more advertisers recognize the importance of the U.S. Hispanic market it is vital that the size and scope of the audience is measured correctly and we applaud comScore for looking for new ways to accurately do this."

"Media Metrix 360 represents an important step in digital audience measurement," said Alex Baxter, General Manager, Digital, of Parade Publications. "Combining panel and server measurement will give publishers a 'best of breed' approach that will improve accuracy, transparency and accountability for the entire industry."

"4Kids Entertainment has been seeking a measurement methodology which most accurately reflects online usage patterns. We strongly support comScore's efforts to adopt a panel-centric hybrid approach to audience measurement," said Rick Monihan, VP Online Sales, 4Kids Entertainment. "comScore's new measurement model will bring panel and server data into greater alignment. This will ensure that traditionally difficult-to-capture online behavior, including access at schools and public computers, can be accounted for. This unique measurement system will provide more precise data and more reliable information for both advertisers and publishers."

"High-quality, reliable audience measurement is the lifeblood of any ad network," said Russ Fradin, President of Adify, the premier vertical ad network management platform and media services company. "comScore Media Metrix revolutionized the ad network industry with the launch of the first ad network measurement report several years ago. Media Metrix 360 shows their commitment to continued innovation and leadership in measuring everything that happens on the Web. We expect the 180+ networks on our platform will welcome this great new measurement approach."

"As the world leader in providing multi-media weather information, it is crucial for us to be able to accurately measure every consumer we reach across the entire digital media spectrum," said Robert Henry, General Manager, AccuWeather.com. "We strongly support comScore's move toward a panel-centric hybrid methodology, and believe this approach represents the right evolution at the right time for the digital advertising industry."

"Discovery Communications is committed to improving the quality of Internet audience measurement and is supportive of comScore's efforts to provide the industry with a better solution," said David Ernst, Vice President, Digital Media Market Resources, Discovery Communications. "comScore's hybrid solution, which combines elements of panel-based and server-side measurement, should bring greater alignment between these two measurement techniques and provide the industry a much more comprehensive view of digital consumer behavior."

"As an advertising network that is focused on the aggregation of long tail specialty-content sites," said Chuck Moran, VP Marketing of Burst Media, "We require transparency as well as the detailed reporting of our diverse network. We are pleased that comScore's hybrid initiative addresses both of these needs in a manner that is grounded in a person-level panel."

"Direct, beacon-based measurement is imperative in order to reflect the true value of ContextWeb's page level targeting across billions of Web pages to advertisers on our ADSDAQ Exchange," said Anand Subramanian, CEO of ContextWeb, Inc. and the ADSDAQ Exchange. "There is no other way to effectively understand our fragmented media environment."

"We already use comScore extensively for audience measurement and tracking user behaviour online," said Robert Jenkyn, VP Digital Solutions at Media Experts, and member of comScore's Canadian Research Advisory Council. "We welcome hybrid measurement as it will allow us to gain a greater insight into consumers' site-side activity, which will deepen our usage of the service."

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Follow us on Twitter http://twitter.com/comScore http://twitter.com/gfulgoni http://twitter.com/m_abraham

comScore, Inc.

Andrew Lipsman of comScore, Inc., +1-312-775-6510, press@comscore.com; Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO

comScore Announces Media Metrix 360: The Next Generation of Global Digital Audience MeasurementRevolutionary 'Panel-Centric Hybrid' Solution Bridges Panel-Based and Web Site Server-Based Measurement

RESTON, Va., June 1 /PRNewswire-FirstCall/ -- comScore, Inc. , a leader in measuring the digital world, today announced the introduction of Media Metrix 360, a 'panel-centric hybrid' solution to digital audience measurement. The new approach combines person-level measurement from comScore's proprietary 2 million person global panel with Web site server metrics in order to account for 100 percent of a Web site's audience. The new service will reconcile traffic metrics reported from client server-side and ad server data, with fully consistent, hybrid audience measures that can be used for improved planning of online media campaigns, and for evaluating the delivery of those campaigns at an unprecedented level of audience completeness and granularity.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

"comScore Media Metrix 360 represents an innovative and elegant measurement solution to the increasingly complex digital media landscape," said Dr. Magid Abraham, comScore President and CEO. "The past few years have seen the rise of global Internet markets, the emergence of new distribution platforms, and a substantial increase in media fragmentation and niche audiences. Through comScore's 'panel-centric hybrid' approach to audience measurement, we are able to combine the best of both worlds of panel and server-side measurement to bring the industry a comprehensive accounting of the complete digital media universe. Furthermore, this new approach will effectively reconcile panel and server-based measurement and provide unified numbers that are fully consistent with the ad server counts used for advertising payments. In this sense, Media Metrix 360 represents the Web's first true measurement 'currency.' The Internet industry can depend on comScore to consistently innovate and improve its services to meet the industry's needs, and we will continue to work cooperatively and transparently with various industry organizations to enable our clients to maximize the bottom-line benefit of our innovations."

Media Metrix 360 will initially be implemented with July 2009 data for Canada and the U.S. that will be published in August 2009. These countries will be followed by the U.K., where August 2009 data will be published in September 2009. The new service will be introduced into other countries beginning in Q4 2009.

"Universe Report" Provides Comprehensive Audience Reporting

A newly developed comScore "universe report" will provide visibility into the entire universe of Internet usage, including access of Web sites from mobile devices and computers outside of home and work (i.e. Internet cafes, schools, libraries, and other non-private locations). Users at these locations can account for a significant percentage of total Web site traffic, ranging from 10 percent to more than 50 percent, depending on the particular market and country. comScore's "universe report" will supplement the traditional home and work universe data provided by comScore's existing Media Metrix service with server-side data to account for a site's complete usage.

Media Metrix 360 will also enable Web site-level reporting at a significantly more granular level of detail. This feature is important to many clients as the Internet becomes increasingly fragmented and marketers' ability to reach and aggregate niche audiences grows in importance.

Media Metrix 360 to Reconcile Panel vs. Server-Based Metrics

The new service will eliminate the long-standing confusion about the differences between internal client metrics and the publicly reported third-party audience estimates. comScore has developed a proprietary methodology to combine stand-alone panel and server-side metrics to calculate audience reach in a manner that is not effected by distortions such as cookie deletion, cookie rejection and non-user requested traffic.

The new comScore methodology will continue to segment audiences by demographics, geo-demographics, and more than one thousand audience segmentation variables invaluable to planning and targeting online media campaigns. It will also preserve critical audience analytics tools, including reach and frequency and custom unduplicated reach calculations on the fly.

Industry Participation Critical to Development of Hybrid Approach

comScore's introduction of Media Metrix 360 represents the culmination of more than a year of working with clients to develop and implement comScore's panel-centric hybrid methodology. This approach has already been implemented successfully in comScore's Video Metrix service. comScore's Canadian Research Advisory Council, a 15-member consortium of clients in Canada, has also been especially important to the development of the new methodology for Web reporting.

"A culture of transparency and data integrity is necessary in our industry," said Sharon Flynn of Astral Television Networks and chair of comScore's Canadian Research Advisory Council. "Astral is proud of our collaboration with Canada's leading media companies and comScore to help provide this groundbreaking solution."

"This is a significant advancement in the science of online audience measurement...an historic moment," said Tomer Strolight, President of Torstar Digital, a leading Canadian media company and owner of Toronto Star, Canada's largest newspaper. "We applaud comScore for undertaking this groundbreaking step. Their willingness to work with the industry in an open fashion has resulted in the beginning of a new chapter in audience measurement history. We view it as a turning point."

Web Properties Can Use comScore Direct to Implement Hybrid Measurement

comScore clients can choose to implement hybrid measurement for their own sites by embedding beacon calls on user-requested content. comScore has built a massive infrastructure to handle billions of beacon requests, partnering with Akamai to use their Web Application Acceleration Solutions and deliver industry-leading response times.

Clients interested in implementing hybrid measurement should visit the comScore Direct self-service interface at http://direct.comscore.com/

comScore Clients Show Strong Support for Media Metrix 360

"As one of its first participants, Federated Media is firmly in support of comScore's Media Metrix 360 measurement initiative," said John Battelle, chairman of Federated Media. "This new hybrid approach represents a critically important evolution in online audience measurement, especially for publishers and content networks, by better accounting for niche audiences, distributed content and the mobile environment. We view it as an important leap forward for the industry."

"With the rapid evolution of digital media, accurate measurement of multiplatform content has become increasingly complex," said John Sollecito, VP Digital Media Research, MTV Networks. "comScore is helping answer the industry's call by providing a comprehensive audience measurement solution that will enable publishers to account for all the places their content is consumed in the digital environment."

"comScore's panel centric-hybrid approach will increase quality, reliability and trust of all online metrics," said Judit Nagy, VP Market Research, MySpace. "The new methodology will capture multi-location based online activities, and will have the ability to track the ever evolving Social 'Net. comScore is taking Internet measurement to the next level, if not to the highest sophistication level, ever, and delivers on the long awaited mantra 'Internet is the most measurable media.'"

"Marketers and agencies are seeking more investment accountability, smarter aggregation and multi-dimensional data that provides more holistic purview of online customer behaviors," said Kate Sirkin, EVP, Global Director of Research, Starcom MediaVest. "Starcom MediaVest applauds comScore for driving tangible, progressive advancements in the growing and needed field of digital audience measurement."

"Given the remarkable growth and influence that the U.S. Hispanic consumer represents for marketers, Terra welcomes comScore's continued efforts to improve the study of the market," said Jim McCabe, Vice President, Sales, Terra USA. "As more and more advertisers recognize the importance of the U.S. Hispanic market it is vital that the size and scope of the audience is measured correctly and we applaud comScore for looking for new ways to accurately do this."

"Media Metrix 360 represents an important step in digital audience measurement," said Alex Baxter, General Manager, Digital, of Parade Publications. "Combining panel and server measurement will give publishers a 'best of breed' approach that will improve accuracy, transparency and accountability for the entire industry."

"4Kids Entertainment has been seeking a measurement methodology which most accurately reflects online usage patterns. We strongly support comScore's efforts to adopt a panel-centric hybrid approach to audience measurement," said Rick Monihan, VP Online Sales, 4Kids Entertainment. "comScore's new measurement model will bring panel and server data into greater alignment. This will ensure that traditionally difficult-to-capture online behavior, including access at schools and public computers, can be accounted for. This unique measurement system will provide more precise data and more reliable information for both advertisers and publishers."

"High-quality, reliable audience measurement is the lifeblood of any ad network," said Russ Fradin, President of Adify, the premier vertical ad network management platform and media services company. "comScore Media Metrix revolutionized the ad network industry with the launch of the first ad network measurement report several years ago. Media Metrix 360 shows their commitment to continued innovation and leadership in measuring everything that happens on the Web. We expect the 180+ networks on our platform will welcome this great new measurement approach."

"As the world leader in providing multi-media weather information, it is crucial for us to be able to accurately measure every consumer we reach across the entire digital media spectrum," said Robert Henry, General Manager, AccuWeather.com. "We strongly support comScore's move toward a panel-centric hybrid methodology, and believe this approach represents the right evolution at the right time for the digital advertising industry."

"Discovery Communications is committed to improving the quality of Internet audience measurement and is supportive of comScore's efforts to provide the industry with a better solution," said David Ernst, Vice President, Digital Media Market Resources, Discovery Communications. "comScore's hybrid solution, which combines elements of panel-based and server-side measurement, should bring greater alignment between these two measurement techniques and provide the industry a much more comprehensive view of digital consumer behavior."

"As an advertising network that is focused on the aggregation of long tail specialty-content sites," said Chuck Moran, VP Marketing of Burst Media, "We require transparency as well as the detailed reporting of our diverse network. We are pleased that comScore's hybrid initiative addresses both of these needs in a manner that is grounded in a person-level panel."

"Direct, beacon-based measurement is imperative in order to reflect the true value of ContextWeb's page level targeting across billions of Web pages to advertisers on our ADSDAQ Exchange," said Anand Subramanian, CEO of ContextWeb, Inc. and the ADSDAQ Exchange. "There is no other way to effectively understand our fragmented media environment."

"We already use comScore extensively for audience measurement and tracking user behaviour online," said Robert Jenkyn, VP Digital Solutions at Media Experts, and member of comScore's Canadian Research Advisory Council. "We welcome hybrid measurement as it will allow us to gain a greater insight into consumers' site-side activity, which will deepen our usage of the service."

About comScore

comScore, Inc. is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit http://www.comscore.com/companyinfo.

Follow us on Twitter http://twitter.com/comScore http://twitter.com/gfulgoni http://twitter.com/m_abraham

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CONTACT: Andrew Lipsman of comScore, Inc., +1-312-775-6510,
press@comscore.com

Web Site: http://www.comscore.com/
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AT&T Study: Business Continuity Planning Evolves With Emerging TechnologiesDespite economy, study finds investment in new technologies will continue in 2009

DALLAS, June 1 /PRNewswire-FirstCall/ -- The dramatic rise in social networking and mobility trends is presenting new challenges and considerations to companies' network security, disaster planning and business continuity programs. The good news: businesses are stepping up their technology investment and efforts to meet these challenges despite the economy; and mobile devices are increasingly part of business continuity plans. These are some of the findings to emerge from AT&T's* annual study on business continuity and disaster recovery preparedness for U.S. businesses in the private sector.

For the eighth consecutive year, AT&T surveyed IT executives from companies throughout the United States that have at least $25 million in annual revenue to get their views on disaster planning and business continuity trends. Sixty-eight percent of the companies surveyed this year have locations outside of the U.S.

2009 AT&T Business Continuity Study Key Findings: -- 2009 IT Spending Trends and Investment in New Technologies. Two-thirds (65%) of all executives indicate that their companies will be investing in new technologies for 2009. Investment tends to focus on new equipment and a variety of software, storage and security upgrades. When looking at IT spending trends for this year, forty percent of executives surveyed indicated that their IT budgets are expected to be lower this year than in the previous two years, while nearly one-fourth (24%) indicated that budgets will be higher. Interestingly, companies with business continuity plans in place are significantly more likely than those without plans to anticipate budget increases (32% compared to 11%). -- Mobility Considerations Emerge. Sixty-seven percent of executives indicate that wireless network capabilities are part of their business continuity plan. Furthermore, nearly half (46%) stated that mobile devices play a major role in their plan's considerations. -- Social Networking Heightens Security Threats. Three out of four executives surveyed are concerned about the increased use of social networking capabilities' potential impact on network security. Forty- four percent allow employees access to such social networking sites. However, hacking still continues to be listed as the biggest security risk to companies (30% compared with 3% for social networking). Business Continuity Planning Trends

One-third of companies surveyed have used their business continuity plan that is in place. Nationally, companies are most likely to invoke their business continuity plan due to extreme weather (25%) or power outages at facilities (19%). When looking at the five markets surveyed, companies in Houston and Miami/Orlando/Tampa are significantly more likely to have invoked their business continuity plan (52% and 51% respectively, compared with 36% nationally). These results are not surprising considering these regions have been hit the hardest with hurricanes.

Nearly seventy-four percent of businesses surveyed set target recovery times for their key business processes (compared with sixty-seven percent in 2008), an indication that businesses understand not only is it important to have a plan in place, but that plan needs to identify goals and expectations for recovery should it be invoked. In the event of a natural or man-made disaster, these companies have special arrangements for communicating with key executives spanning voice, email and text-messaging.

In addition, the study found that companies have put increased attention to not only their own business continuity plans but those of their key partners and suppliers. One-third of the respondents require suppliers and other vendors to have a business continuity plan in place in order to do business with their company.

"In today's business environment, connectivity cannot be disrupted, which is why business continuity planning and disaster recovery efforts are paramount," said Bill Archer, chief marketing officer - AT&T Business Solutions. "The top three lessons learned by the executives we surveyed who have experienced a disaster include: having a plan in place is critical; increase back-up systems to ensure no data loss; and have multiple means of communication available. AT&T is focused on helping our customers stay connected with their employees and customers no matter if and when disaster strikes."

AT&T offers a wide array of business continuity services, encompassing disaster planning, risk management, recovery preparedness and communications readiness. AT&T Business Continuity Services are comprehensive, providing enterprises with business-impact analysis, risk assessments, hosting and application services, a full continuum of storage solutions, high-availability network solutions and network and IT security solutions.

AT&T also conducts several Network Disaster Recovery (NDR) exercises a year - the next one to be held on July 14 - 15 in Washington, D.C. These events are designed to test, refine and strengthen AT&T's business continuity and disaster recovery services in order to minimize network downtime. By simulating large-scale disasters and network service disruptions, AT&T can apply and refine best practices for rapidly restoring communications to government and business customers.

For more than a decade, AT&T has invested more than $500 million in its NDR program, which includes specially trained managers, engineers and technicians from across the United States, as well as a fleet of more than 300 self-contained equipment trailers and support vehicles that house the same equipment and components as an AT&T data-routing or voice-switching center.

For more information on the AT&T 2009 Business Continuity Study including the complete research results, visit http://www.att.com/businesscontinuity-news.

Study Methodology

The 2009 AT&T Business Continuity Study is based on an online survey of 502 Information Technology (IT) executives in five U.S. metropolitan/regional areas: Houston, Detroit, Southern California (Los Angeles/Orange County/San Diego), Florida (Miami/Orlando/Tampa), and

Baltimore/Washington, D.C. The study was conducted by e-Rewards Market Research with companies having total revenues of more than $25 million. Surveys were obtained between February 9 and February 14, 2009.

All survey respondents have primary responsibility for business continuity planning. Sixty-eight percent represent companies with locations outside of the U.S.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine's list of the World's Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at http://www.facebook.com/ATT to discover more about our consumer and wireless services.

(C) 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

AT&T Inc.

CONTACT: Melissa Mirabile, +1-212-453-2327, Mobile, +1-914-841-5180,
mmirabile@attnews.us, for AT&T; or Janet Wyles of AT&T, +1-908-234-6067,
Mobile, +1-732-331-6754, wyles@att.com

Web Site: http://www.att.com/

Qualcomm Expands Snapdragon Platform with 45nm Chipset for Smarter Smartphones and Smartbooks- New QSD8650A Chipset Offers Faster Processing, Longer Battery Life and Enhanced 2D/3D Graphics -

TAIPEI, Taiwan, May 31 /PRNewswire-FirstCall/ -- Qualcomm Incorporated , a leading developer and innovator of advanced wireless technologies, products and services, today announced it is expanding the Snapdragon(TM) platform with a next-generation chipset that uses 45 nanometer (nm) process technology to provide faster processing, significant battery life improvements and other enhancements for the user experience on Snapdragon-powered smartphones and smartbooks. The new Snapdragon QSD8650A(TM) chipset - scheduled for sampling before the end of 2009 - offers significant performance improvements including a 1.3 GHz processor for 30 percent higher performance as well as enhanced multimedia and 2D/3D graphics. Utilizing 45nm technology also allows power consumption improvements such as up to 30 percent lower dynamic power than previous-generation Snapdragon products and an unmatched standby power of less than 10 millwatts.

"This latest addition to the growing family of Snapdragon chipsets will help our customers to develop faster, more power-efficient smartphones and smartbooks," said Luis Pineda, senior vice president of marketing and product management at Qualcomm CDMA Technologies. "This new 45 nm device shows our continued commitment to extending the capabilities of the Snapdragon platform with leading-edge process technology and an expanded list of integrated features."

The QSD8650A chipset offers an exceptionally high level of integration. In addition to its faster processor and faster bus speed, the new QSD8650A chipset also offers multi-mode UMTS and CDMA 3G mobile broadband connectivity in the same 15x15mm package as current Snapdragon chipsets. A standalone, power-efficient 2D graphics accelerator and enhanced 3D graphics core deliver a powerful multimedia experience with better performance of Adobe(R) Flash(R) software. It also features integrated GPS and high-definition video recording and playback, the latest Bluetooth(R) 2.1 technology and support for Wi-Fi, high-resolution WXGA displays and mobile TV technologies such as MediaFLO(TM), DVB-H and ISDB-T.

In addition to the new QSD8650A chipset, Qualcomm's Snapdragon family includes the original 1 GHz QSD8x50(TM) chipsets and the 45 nm QSD8672(TM) chipset with dual CPUs capable of up to 1.5 GHz for even faster response and processing. More than 15 manufacturers are now developing more than 30 Snapdragon-based products, the first of which is the Toshiba TG01 Smartphone, introduced in February 2009.

Qualcomm Incorporated is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500(R) company. For more information, please visit http://www.qualcomm.com/.

Qualcomm is a registered trademark of Qualcomm Incorporated. MediaFLO, Snapdragon, QSD8x50, QSD8650A and QSD8672 are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Nothing in these materials is an offer to sell any of the parts referenced herein. Certain components are available for use in the United States only through licensed suppliers.

Qualcomm Contacts: Kira Lee Golin, Qualcomm CDMA Technologies Phone: 1-858-651-1554 Email: qctpublicrelations@qualcomm.com Tina Asmar, Corporate Communications Phone: 1-858-845-5959 Email: corpcomm@qualcomm.com John Gilbert, Investor Relations Phone: 1-858-658-4813 Email: ir@qualcomm.com

Qualcomm Incorporated

CONTACT: Kira Lee Golin, Qualcomm CDMA Technologies, +1-858-651-1554,
qctpublicrelations@qualcomm.com, or Tina Asmar, Corporate Communications,
+1-858-845-5959, corpcomm@qualcomm.com, or John Gilbert, Investor Relations,
+1-858-658-4813, ir@qualcomm.com

Web Site: http://www.qualcomm.com/

Qualcomm's Snapdragon Platform Gains Momentum Among Leading Software Developers- Companies Helping Bring Next-Generation Mobile Experience to Smartphones and Smartbooks Powered by Snapdragon -

TAIPEI, Taiwan, May 31 /PRNewswire-FirstCall/ -- Qualcomm Incorporated , a leading developer and innovator of advanced wireless technologies, products and services, today announced growing momentum for its Snapdragon(TM) platform with leading software developers. Companies leading in mobile operating system, multimedia player, social networking application and productivity tools development are now writing applications for devices based on the Company's Snapdragon chipsets. Consumers will soon be able to benefit from a wide range of valuable, innovative applications on smartphones and smartbooks enabled by Snapdragon, scheduled to become commercially available beginning this summer.

"Creative and powerful applications are a key part of the type of next-generation user experience Qualcomm is enabling with its Snapdragon platform," said Luis Pineda, senior vice president of marketing and product management at Qualcomm CDMA Technologies. "We are pleased to have so many innovative and leading-edge developers now writing software for Snapdragon-based devices, which will include not only the industry's most advanced smartphones but also a new category of smartbooks that deliver an experience fundamentally different than anything else on the market today."

Software developers now supporting Snapdragon chipsets include those developing:

-- Digital media services: Zinio -- Multimedia players: RealNetworks, Inc.(R), Bluestreak and Varia Mobile -- Operating systems: Phoenix Technologies, ThunderSoft and Xandros -- Productivity applications: Haansoft, Remoba -- Social networking applications: Conveneer -- System integration services: Bsquare, Movial

"Bluestreak is pleased that Qualcomm selected its MachBlue Player for the Snapdragon chipset. Bluestreak has worked closely with Qualcomm to optimize its MachBlue Player on a Qualcomm reference design," said Dominique Jodoin, CEO of Bluestreak Technology. "The MachBlue Player can be used by the OEMs and their customers as their multimedia framework and a Flash Player plugin on a wide variety of browsers in Linux and Android distributions. We believe the Snapdragon chipset will contribute to revolutionize the smartbook and MID device market and we look forward to working together with Qualcomm in this fast growing market."

"Bsquare is pleased to support the Snapdragon platform across multiple embedded operating systems including Windows Mobile, Linux and Android. BSQUARE's system integration services, multi-OS value-added products and licensing will enable faster time to market for Snapdragon smartphone and smartbook device manufacturers and application developers," said Michael Tidwell, Bsquare's vice president of business development.

"Conveneer's Mikz platform adds to the Snapdragon platform's ability to fully converge mobile devices with the Internet. More and more, people are making mobile devices their primary source of communication, content creation and sharing. Snapdragon platform and Mikz together form the optimal combination for Web application developers and app store owners to embrace the Internet and social networking," stated Christer Bjork, CEO of Conveneer.

"The ThinkFree Mobile is the ideal business productivity tool that meets the growing work demands of the contemporary office worker," said Ms. Su Jin Kim, CEO of Haansoft. "Since ThinkFree Mobile is optimized especially for the Snapdragon platform, mobile users will have the ultimate convenience and mobility during the creation and editing of essential business documents with free access to online storage."

"Movial is proud of its strong relationship with Qualcomm and is delighted to bring our browser and graphics optimization, integration and testing expertise to the Snapdragon platform," said Jari Ala-Ruona, CEO of Movial. "Movial IXS on the Snapdragon platform empowers OEMs and ODMs with an optimized browser end-user experience while providing a powerful widget environment and an effective Web UI (user interface) toolkit for OEM and ODM Web designers and developers to quickly and easily create innovative Internet-based applications on mobile Internet devices and smartbooks."

"Phoenix is pleased to be working with Qualcomm to expand the range of consumer choices for low-cost, high-performing compact mobile computing devices that deliver all-day battery life and a simple, more efficient user experience," said Woody Hobbs, president and CEO of Phoenix Technologies. "Consumers are seeking lighter, smaller and more mobile computing devices that still deliver the kinds of features and functionality that meet their emerging needs, desires and expectations borne out of greater mobility in computing."

"Mobile performance continues to advance, and technologies such as Qualcomm's Snapdragon platform are helping evolve the user experience," said Jack Klingert, senior vice president, RealNetworks. "Real is working closely with Qualcomm to bring a multimedia-rich, immersive experience to market. RealPlayer, integrated with Qualcomm's Snapdragon technology, delivers a power-efficient, high-end audio and video user experience."

"RemoSync enables users to connect to Exchange-based contacts, calendar, email, and corporate directory information - giving the mobile user a real-time, direct push-email experience," said Guru Thalapaneni, CEO of Remoba. "Our integration and development work with Qualcomm on their Snapdragon platform represents a successful working relationship between our two companies, and we are extremely excited about the market prospects for their smartbook design."

"ThunderSoft's advanced Millos Linux solution is specifically optimized for Qualcomm's Snapdragon platform to provide intuitive 2D and 3D user interfaces, excellent multimedia performance with hardware codec support, and push mail," said Hongfei Zhao, vice president of business development for ThunderSoft. "With all these powerful features combined with Snapdragon's revolutionary performance, we are pleased to be working with Qualcomm to deliver a distinguished user experience to consumers and mobile computing professionals."

"The connected media experience on Android devices that Varia Media Client offers is enhanced because of integration with Qualcomm's Snapdragon chipset solution, which provides an abundant media framework to stream, download, and play rich media on mobile devices such as media players, mobile phones and mobile internet devices," said John McQueen, CEO of Varia Mobile. "Varia's online mobile experience offering favorite content services, which are automatically refreshed and updated over-the-air, satisfies users' desire for media on-the-go regardless of the form factor, screen size and resolution of their mobile device."

"Snapdragon opens a new era of smartbook computing, allowing Xandros to build a rich multimedia user experience that includes applications, a touch friendly ActiveSync-based push email client, PIM and GPS navigation," said Andreas Typaldos, CEO of Xandros. "With Snapdragon's built-in 3G wireless and multimedia support, clever power management and ultra-long battery life, we can deliver next-generation ultra-lightweight smartbook solutions to carriers and OEMs and a unique and simple experience to end users."

"Zinio's global online store and state-of-art digital reading experience fits squarely with the mobility and power introduced by the Snapdragon platform. For consumers, thousands of the top digital magazines and books published around the world will be at their fingertips," said Richard Maggiotto, president and CEO of Zinio. "We are thrilled to be Qualcomm's content provider and applaud their commitment in continuing to innovate and lead the mobile computing world."

Qualcomm Incorporated is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500(R) company. For more information, please visit http://www.qualcomm.com/.

Qualcomm is a registered trademark of Qualcomm Incorporated. Snapdragon, QSD8250, QSD8650A and QSD8672 are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Nothing in these materials is an offer to sell any of the parts referenced herein. Certain components are available for use in the United States only through licensed suppliers.

Qualcomm Contacts: Kira Lee Golin, Qualcomm CDMA Technologies Phone: 1-858-651-1554 Email: qctpublicrelations@qualcomm.com Tina Asmar, Corporate Communications Phone: 1-858-845-5959 Email: corpcomm@qualcomm.com John Gilbert, Investor Relations Phone: 1-858-658-4813 Email: ir@qualcomm.com

Qualcomm Incorporated

CONTACT: Kira Lee Golin, Qualcomm CDMA Technologies, +1-858-651-1554,
qctpublicrelations@qualcomm.com, or Tina Asmar, Corporate Communications,
+1-858-845-5959, corpcomm@qualcomm.com, or John Gilbert, Investor Relations,
+1-858-658-4813, ir@qualcomm.com, all of Qualcomm Incorporated

Web Site: http://www.qualcomm.com/

Qualcomm to Showcase New Advances in Mobile Technology at COMPUTEX TAIPEI 2009- Company Introduces New 'Smartbook' Vision as Device Manufacturing Partners Demonstrate Groundbreaking Capabilities of Mobile Devices based on Snapdragon -

TAIPEI, Taiwan, May 31 /PRNewswire-FirstCall/ -- Qualcomm Incorporated , a leading developer and innovator of advanced wireless technologies, products and services, will be unveiling new advances in mobile connectivity and capabilities powered by its Snapdragon(TM) platform at the COMPUTEX TAIPEI 2009 show, taking place June 2-6, 2009. The Company's device manufacturing partners will be showcasing a wide range of devices powered by Snapdragon chipsets. Qualcomm also will be sharing its vision for a new category of mobile devices called 'smartbooks' that bring a new level of always-on connectivity, ultra-portability and powerful performance to mobile users. The Company will be holding a press conference to highlight these new devices and discuss its smartbook strategy on Monday, June 1 at 3:30 PM.

"Consumers are looking for devices that offer more instantaneous connectivity, greater mobile performance and intuitive usability than ever before," said Luis Pineda, senior vice president of marketing and product management at Qualcomm CDMA Technologies. "Qualcomm's Snapdragon platform is addressing those needs by enabling smartphones that break new ground in mobile capability, and establishing this new category of smartbooks - devices which deliver a unique mobile user experience different from anything else on the market today."

Demonstrations available for viewing by appointment include Snapdragon-based devices from ASUS, Compal Communications Inc., Foxconn, High Tech Computer (HTC), Inventec, Toshiba and Wistron.

"HTC has a long history of exceptionally innovative mobile device designs," said Peter Chou, chief executive officer of HTC. "We feel the Snapdragon platform from Qualcomm holds great promise, and look forward to collaborating on groundbreaking new consumer products that redefine what is possible on a mobile device."

"The mobile industry is evolving, and it's become apparent that consumers are more sophisticated in their expectations than ever before," said Stephen Chen, president of Compal Communications Inc. "The Snapdragon platform's integrated 3G mobile broadband brings a new level of connectivity and convenience to the smartphone and smartbook categories."

"Inventec has a strong relationship with Qualcomm, developing new types of mobile products by combining our respective strengths," said Mark Hirsch, VP Corporate Marketing, Inventec Corp. "Snapdragon chips are making possible an entirely new product category that should have strong appeal to both younger trendsetters and mobile professionals."

"Quanta has always strived to deliver leading-edge technology to the market," says Alan Tsai, the senior vice president of Business Group 2 of Quanta Computer Inc. "Thanks to the unprecedented performance of Qualcomm's Snapdragon chipsets, we look forward to delivering a new type of user experience to the market."

"Wistron has always prided itself on its innovation and quality leadership within the industry," said Eric Huang, GM of the Handheld Device BU of the Mobile Business Group at Wistron Corp. "Qualcomm's new Snapdragon chipsets allow us to offer a variety of innovative mobile devices in creative new form factors with unsurpassed usability and wireless connectivity."

Smartbooks are a new class of devices running mobile operating systems that bridge the functional divide between smartphones and laptops, delivering the best aspects of a smartphone experience on a larger-display form factor. Constantly connected via 3G, Wi-Fi and GPS, smartbooks are ultra-portable, personalizable, easy-to-use and last all day on a single battery charge. Qualcomm's Snapdragon platform has a unique combination of capabilities that makes it exceptionally competitive in the smartbook category, which is redefining mobility for consumers at productivity and play. Qualcomm also offers the Plaza Retail(TM) complete application retail solution, the latest addition to the Plaza solution suite that aims to deliver on Qualcomm's goal of supporting all major mobile application platforms across a wide variety of devices and networks.

The Snapdragon family includes the original 1 GHz QSD8x50(TM) chipsets, the new 45-nanometer (nm) 1.3 GHz QSD8650A(TM) with a wide range of performance and power enhancements, and the QSD8672(TM) with dual CPUs capable of up to 1.5 GHz for faster response and processing. More than 15 manufacturers are now developing more than 30 Snapdragon-based products.

Qualcomm Incorporated is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500(R) company. For more information, please visit http://www.qualcomm.com/.

Qualcomm is a registered trademark of Qualcomm Incorporated. Plaza Retail, Snapdragon, QSD8x50, QSD8650A and QSD8672 are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Nothing in these materials is an offer to sell any of the parts referenced herein. Certain components are available for use in the United States only through licensed suppliers.

Qualcomm Contacts: Kira Lee Golin, Qualcomm CDMA Technologies Phone: 1-858-651-1554 Email: qctpublicrelations@qualcomm.com Tina Asmar, Corporate Communications Phone: 1-858-845-5959 Email: corpcomm@qualcomm.com John Gilbert, Investor Relations Phone: 1-858-658-4813 Email: ir@qualcomm.com

Qualcomm Incorporated

CONTACT: Kira Lee Golin, Qualcomm CDMA Technologies, +1-858-651-1554,
qctpublicrelations@qualcomm.com, or Tina Asmar, Corporate Communications,
+1-858-845-5959, corpcomm@qualcomm.com, or John Gilbert, Investor Relations,
+1-858-658-4813, ir@qualcomm.com

Web Site: http://www.qualcomm.com/

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